Online in the age of AI assistants
Search is splitting into two layers: classic search that ranks pages, and AI assistants that read and cite them. Short pieces on what that changes for a business in Hong Kong or Singapore, with every figure sourced or from our own scans.
Quarterly data brief · Q4 202698% of business sites let AI crawlers in. 45% of sites never say which business the page is about.
What we measured on 548 business websites in Singapore and Hong Kong, 13 September 2026 to 10 October 2026. Free to share, no sign-up.
Read the data brief →Is ChatGPT replacing Google?
No, not yet. The same people use both, and Google runs its own AI layer. But the click is falling fast. What that means for a Hong Kong or Singapore firm.
Read article →The shiftHow does AI read your website, and what can it see?
An agent reads your served HTML, not your marketing. What 21 Hong Kong and Singapore small-business sites showed, and five fixes that are plain hygiene.
Read article →By industryHow do patients find a dentist now? Dental SEO for AI search
They type the problem into Google AI Mode or ChatGPT. What the AI needs from a dental site, and what 27 Hong Kong and Singapore sites showed.
Read article →By industryHow do diners choose a restaurant now? Restaurant SEO for AI search
Diners describe the whole evening to Google AI Mode or ChatGPT. What the AI needs from a restaurant site, and what 30 sites we read showed.
Read article →By industryHow do clients find a lawyer now? Law firm SEO for AI search
By describing the matter and the deadline. What Google AI Mode or ChatGPT needs from a law firm site, and what 30 sites showed.
Read article →By industryHow do patients find a clinic now? Clinic SEO for AI search
A parent asks Google AI Mode or ChatGPT about a fever. What the AI needs a clinic site to say, and what 30 sites stated.
Read article →By industryHow do clients choose a salon now? Salon SEO for AI search
By typing the whole occasion into Google AI Mode or ChatGPT. What the AI needs a salon site to state: price, hours, languages, district.
Read article →By industryHow do patients choose an aesthetic clinic now? SEO for AI search
They ask Google AI Mode or ChatGPT. What 49 Singapore aesthetic clinic sites state to be found: licence, doctor, treatment, price.
Read article →By industryHow do homeowners find a renovation firm now? SEO for AI search
They give Google AI Mode or ChatGPT the flat, the rooms, the budget and the licence. What a renovation site must state, and what 36 Singapore sites did.
Read article →By industryHow do company directors find an accountant now? SEO for AI search
Directors give Google AI Mode or ChatGPT the filings, the deadline and the fee. What an accounting site must state, and what 93 Singapore sites did.
Read article →By industryHow do people find a property agent now? SEO for AI search
Sellers give Google AI Mode or ChatGPT the flat, the estate, the timing and the CEA licence. What an agency site must state, and what 72 sites did.
Read article →By industryHow do patients find a physiotherapist now? SEO for AI search
Patients give Google AI Mode or ChatGPT the injury, the MRT, the referral and the insurance. What 68 Singapore physio and chiropractic sites stated.
Read article →What to doDo you need an llms.txt file?
Not for visibility today. No major AI engine says it reads one and Google says Search does not. What it is for, who reads it, and what decides instead.
Read article →What to doWhich AI crawlers should you allow in robots.txt, and which should you block?
Allow the retrieval crawlers, decide on training on purpose, skip the paste-in block list. Order of work, a robots.txt example, 159 sites checked.
Read article →What to doCan ChatGPT read your website? Why AI search is a lazy guest
We sent an AI to dinner at 27 restaurant websites. It could book at 21, open a menu at 11, find a price at 8. Why, and the easy fixes.
Read article →By industryIs Hong Kong behind Singapore online? SEO and AI search compared
147 sites in two cities, read the way Google AI Mode or ChatGPT reads them. The gap is small and not where you would expect.
Read article →What to doDoes ChatGPT use Bing? How AI assistants search the web
Copilot names Bing in its own documentation; ChatGPT names it in some places and not others. The order of work for Google AI Mode and ChatGPT.
Read article →The shiftDoes AI search matter for small business yet?
Customers now ask ChatGPT or Google AI Mode as well as Google. We read 147 Hong Kong and Singapore sites as a machine does: many never say who they are.
Read article →The shiftIf AI answers first, what is your website for?
Fewer searches end on a website, yet the site has two new jobs: the source an AI answer is built from, and the page a buyer opens to check you.
Read article →The shiftWhat happens when Google decides you meant someone else?
Google rewrites a search it thinks is misspelled. A young business name can lose that call to an older, better-known one. Ours did.
Read article →Nothing in this category yet.