How it works
Last updated 11 September 2026
Diagnose, prioritise, execute. Each step is described below, with what we measure and what we do not.
Scan it. Rank the fixes. Check each one worked.
Diagnose
A free scan in ten seconds, then your full audit in 3 business days: every finding, with the evidence.
Prioritise
The ten fixes that matter most, ordered by impact and effort. You know exactly what to do first.
Execute
We write every fix. You apply it, or your developer does. A re-scan proves each one landed.
What does the free scan look at?
The free scan reads your homepage and a sample of the pages your sitemap lists, the way a crawler does: over HTTPS, from our server, without running JavaScript. It runs 104 checks and turns the results into two scores, each from 0 to 100. It takes about ten seconds and needs no sign-up.
What can I do after the audit?
Five things, all at a fixed price. Fix and Verify keeps fixing month after month, six fixes a month, each proven by a re-scan. AI-Ready makes your site readable and citable by AI assistants: the crawler rules, your llms.txt, identity links and answer-ready text. The Strategic Report looks outward from your site: a demand map of 150-300 queries, who wins them, and a 90-day plan sized for a small team. Market Watch reads your market every month: who moved, and how often AI assistants name you. And every offer is also sold as a bundle, for less than the parts.
Why are there two scores and not one?
Search SEO measures how well a site is set up for classic search engines. AI Visibility measures how easily AI assistants can read, extract and cite it. A site can do well on one and badly on the other, and an average would hide exactly the gap an audit exists to find. So the two scores are never combined into one number.
What happens when a score cannot be measured?
Each score reports how much of its rubric the scan could actually measure. Below 70% we compute the number but do not publish it, and we say which parts of the rubric we could not assess. A score built on a fraction of the rubric would look precise and mean very little.
Who applies the fixes?
We write every fix precisely enough for you or your developer to apply it: the page, the element, the change. An option where we apply the fixes ourselves, on the monthly plan, is coming soon. Either way, the next re-scan confirms whether each fix landed and flags anything that has broken since.
What do we not do?
We do not promise rankings, traffic or revenue: those depend on your competitors and on search and AI systems outside anyone's control. We do not do link building, keyword rank tracking or bulk content. The rubric is published in full on the rubric page, and a real audit of our own site is on the sample page.
What is the rubric based on?
Published guidance from the search engines and the standards bodies, not guesses about ranking factors. The main sources: